For the UniMás rebrand, we evolved the network’s identity from the previous (Troika-led) look to align with its “Vivelo Todo” (Live it all) ethos. The centerpiece was a concept titled Cinética, which moved away from a dramatic, heavy aesthetic toward a much brighter, more punchy, palette-forward approach.

We created a comprehensive style guide that included a full-featured promo and ID package, brand expression guidance for their on-air team and other partners, and a motion theory designed to bolster the network’s unstoppable forward momentum. The final package was a refined visual POV that used typography and graphic layouts to better connect with a younger, more diverse audience, and provide a not-so-subtle nod to the network at all times.