IMAX | 1000 THEATERS PRE-SHOW

For the IMAX 1,000th theater celebration, DK produced a pre-show spot that walked the audience through the brand’s major milestones. Instead of a typical high-energy sizzle, it was a more measured timeline of events set to their signature score, designed to warm up the crowd and educate viewers to the scale of the brand. It’s not a project I’d overhype, but it was a solid experience to see work designed for that kind of massive global footprint. I also served as music editor on this one, which I do quite often.