EXPERIENTIAL + PLACES
THE COMMERCE CASINO & HOTEL
Established in 1983, the Commerce Casino & Hotel is LA’s top casino and the world’s largest card room. They needed to evolve their identity, online presence, and physical expressions – developing an engaging, resonant brand voice and face in an increasingly competitive local market. But they needed it to be authentic, inviting, and strategically sound; not just the 007 tropes often associated with casinos.
THE COMMERCE CASINO & HOTEL
Established in 1983, the Commerce Casino & Hotel is LA’s top casino and the world’s largest card room. They needed to evolve their identity, online presence, and physical expressions – developing an engaging, resonant brand voice and face in an increasingly competitive local market. But they needed it to be authentic and believable; not just the 007 tropes often associated with casinos.