Derich’s experience driving creative and working with brands has its roots in his formative years in New York, where he designed his first logo – a pictogram commemorating his fondness for a little girl in his 5th grade class, comprised of their tangled initials. At first unmoved by the gesture, she gradually warmed to the idea after the 3rd round of revisions and most of his lunch. This focus on building affection, understanding the audience, and the thrill of a good challenge continue to inspire and inform Derich on all of his projects; from the tiniest web banner to the Jumbotrons of Times Square.
Working with leading agencies including Digital Kitchen, Leo Burnett, Goodby, Silverstein & Partners, Modus Operandi, The Ant Farm, Arnson Communications, Troika Design Group, and Zoic Studios, Derich’s teams have developed strategic creative solutions for Digital, Interactive, Experiential, Broadcast, and Gaming. His hands-on approach utilizes many skills including Live-Action Direction, 2D and 3D Animation, Brand and Graphic Design, UX/UI, Copywriting, and Music Production.
In 2012, Derich co-founded luxury personal accessories brand ADOPTED, and as Executive Creative Director saw them through their launch in the Apple Store, Barneys NY, and other major retailers in 2014. ADOPTED was initially intended to be a small online retailer offering iPhone and iPad cases, but owing to the compelling products, engaging brand story, and high-end presentation, ADOPTED was picked up by Apple Stores globally within 4 months of its inception.
Derich and his teams have garnered several awards including a Red Dot Design Award, an ADDY, a CEA, four Tellys, two NY Film Festival awards, three BDAs, one Promax, and the 1994 SXSW Film Festival’s Best Documentary award for “Garbage”, available now as a special feature on the global-warming solutions DVD “Carbon Nation.” His work has been featured in American Cinematographer, Film & Video Magazine, Mother Jones, LA WEEKLY, Design in Motion, Step-By-Step, Blur Magazine, Clips, HOW Design Annual, POST, Aperture, The Austin Chronicle, and elsewhere. His work with Mind Over Eye is on permanent installation at Petersen Automotive Museum in Los Angeles.
The Early Years:
After getting his BA in Comparative Literature and Film Studies at Indiana University, Derich moved to Los Angeles and began working art department and animation assisting under top directors and production designers including Gore Verbinski, Marcus Nisbel, Alex McDowell, Simon Blake, and others. These early opportunities led to his art directing several MTV videos, and his debut directing a national Coca-Cola campaign for the Summer Olympics. Clients and production companies alike took notice of his eye for detail, sense of humor, and ability to immerse himself in the brand. Since then, Derich has helmed hundreds of campaigns, integrated digital initiatives, and brand design packages; with work spanning many industries, audience segments, and disciplines. Some of the world’s top brands are among Derich’s clients, including AT&T, IMAX, Netflix, Electronic Arts, EA SPORTS, Intel, Samsung, Sony, Disney, TNT, Nickelodeon, Food Network, Yahoo!, Ubisoft, and many others.